DIMASA is a Barcelona-based company specialising in height-adjustable mounting solutions for AV equipment, including interactive displays and all-in-one LED walls. By 2015, DIMASA transitioned from distribution to manufacturing motorised height-adjustable solutions for AV equipment. The company’s mission is to enhance the use of technology in educational and collaborative environments by offering high-quality, European-made mounting solutions at a competitive value.
Victor Duffo recalls the early days of DIMASA, highlighting the challenges and opportunities that shaped the company's direction. "We saw a significant shift in the market dynamics, which prompted us to reconsider our strategy. The decision to focus on manufacturing was driven by our desire to offer innovative alternatives that could meet the evolving needs of our customers," Victor Duffo reflects.
Partnering with LINAK®
Victor Duffo explains that the collaboration with LINAK was motivated by the need to improve product quality as DIMASA expanded internationally. "Our initial experience with Chinese linear actuators was a learning process. While they were cost-effective, we quickly realised that to compete on a global scale, we needed to prioritise quality and reliability. LINAK proved to be a reliable partner, offering not only products but comprehensive customer support, which supported our growth," Victor Duffo notes.
This relationship has been instrumental, particularly since lifting columns are a key component of DIMASA's mounting solutions. "The collaboration with LINAK has been transformative. LINAK has consistently provided support beyond expectations, offering insights and expertise that have proved invaluable. This partnership has enabled us to innovate and refine our products, ensuring we deliver the best solutions to our customers," Victor Duffo emphasises.
The application MIMI MOT
The Display MIMI MOT tilting table is a motorised mobile trolley equipped with DL6 lifting columns for height adjustment and LA31 linear actuators for tilting. Transitioning to LINAK lifting columns required a complete redesign of DIMASA's products. The support from the LINAK team in Spain was invaluable, offering targeted recommendations and technical input throughout the development process. Victor Duffo elaborates, "The LINAK team provided the technical support and guidance needed to navigate this transition efficiently. Their input helped optimise our designs and improve functionality."
The decision to use LINAK products was based on several key factors: improving product performance, offering European motors, collaborating with a reputable European supplier, and simplifying product design. DIMASA values the partnership with LINAK, which they believe is important for long-term success. "Choosing LINAK was a strategic decision. We were looking for a partner who could offer more than just components. LINAK has a strong reputation for quality and innovation, coupled with its dedication to customer support, making LINAK the ideal fit for us. This partnership has been a cornerstone of our success," Victor Duffo asserts.
DIMASA has experienced numerous benefits from using LINAK products – including reliability, timely deliveries, European-made components, and leveraging the strong LINAK brand reputation. Victor Duffo highlights the specific advantages: "The reliability of LINAK products has been a game-changer for us. Their consistent performance and durability have enabled us to build trust with our customers. Additionally, timely deliveries and European manufacturing have streamlined our operations, helping us meet our commitments efficiently."
Customer feedback
The integration of LINAK lifting columns has had a notable impact on customer perception, particularly in regions where expectations for quality and performance are exceptionally high. "Our customers in Northern Europe expect high standards. The inclusion of LINAK lifting columns has significantly reinforced confidence in our products. It demonstrates the high standards we maintain and our focus on delivering reliable, high-performance solutions," Victor Duffo explains.
This collaboration has helped secure new customer accounts. We have seen a clear increase in sales, driven by markets that place a high value on quality and innovation. This growth reflects our commitment to excellence and the strength of our partnership with LINAK.
Future ambitions
DIMASA remains focused on innovation and product development, with several new projects in the pipeline. Products from LINAK will continue to play a significant role as DIMASA targets a broader range of customer profiles and explores new vertical markets. Victor Duffo shares his vision for the future, "We are constantly exploring new development opportunities. Our upcoming projects are designed to meet a wide range of customer needs, and the technology from LINAK will be integral to these developments. We remain committed to advancing AV technology."
The AV market continues to evolve rapidly, and DIMASA is focused on meeting emerging technological requirements. To support this, future products will need to incorporate advanced features, and systems from LINAK will need to adapt accordingly. Victor Duffo comments on the technological landscape, "The pace of the AV market is relentless. To remain competitive, we must continue to innovate and adapt. Offerings from LINAK will support these evolving demands, including features such as longer travel distances, advanced control systems, and improved connectivity options."
Victor Duffo concludes, "Our journey with LINAK has been marked by mutual growth and success. Their commitment to quality and innovation aligns perfectly with our values, and together, we have achieved significant milestones. As we look to the future, we are confident that the partnership will continue to drive our success and enable us to deliver high-quality products to our customers."
